5 Reasons to Hire a Graphic Design Professional
Many small business owners will try to cut corners on graphic design by using a low-priced online service when they first start their companies. However, this is a mistake. Going cheap on your branding and marketing materials will cost you more in the long-run as far as how your business is perceived in the marketplace
That’s because there’s a major difference between a $25 logo purchased online and one that has been created specifically to represent what your business stands for.
"Good graphic designers will know the best ways to communicate about your products and services to your customers. They will also research your competition and focus on what makes your company different."
Perhaps most importantly, graphic designers will develop your art in the appropriate software so that it can be printed properly. Designing anything in Microsoft Office is not going to do the trick when it’s time to deliver press-ready graphics to the printer for production.
If you’re hiring a plumber to fix your leaky pipes, would you want a reputable professional, or would you trust your house with a fly-by-night, bottom-priced amateur? If you’re like me, you want to know that they’re trustworthy and that they know what they’re doing. The same should hold true with design work.
Here are 5 reasons why it’s worth hiring a professional graphic designer:
1. Look professional
This is the most important reason to hire a graphic design professional. If design isn’t your occupation, then it’s unlikely that you understand the nuances of presenting your business visually. Designers know the language of color and imagery, and they know how to combine these elements to create the best visual representation of your brand. Regardless of the level of your company’s success, you need to present an image of expertise that customers can trust.
2. Save time
You’re the expert of your business, and graphic designers are the experts of graphic design. By taking advantage of a graphic design professional?s expertise, you’ll save time and get the project done quickly and correctly. Do what you do best, and delegate the rest.
3. Get noticed
Today, we’re bombarded by thousands of advertisements that are all begging to be noticed. A professional graphic designer knows how to make your company stand out and attract the attention of your target market.
4. A fresh perspective
Business owners know their company best, and graphic design professionals respect that. However, sometimes the business owner needs an outsider?s input. A good graphic designer will listen to a business owner and help them create marketing materials that focus on the real reasons why his or her business resonates with its audience.
5. Get it done right
You don’t want your graphic design job to go to press just to have the printer discover that you didn’t set your borders correctly or that your fonts are corrupted. You also don’t want a website with pages that are slow to load, hard to find, or all but unreadable because of bad image files. If anyone did find your site under those circumstances, they’d be sure to leave quickly. Don’t frustrate your potential customers or take the chance of a costly redo get it right the first time by using a graphic design professional.
A graphic designer is a trusted partner and creative advisor whose work will benefit the business owner for many years to come. You can’t say that about a cheap online logo design service. You’ll receive the greatest benefit when you get to know a designer personally, review their previous work and make sure they’re a good fit for your company and team.